Sustainable Showroom, Pulgón Diseño at Medialab-Prado
A symbolic giant heart on a suspended structure of cardboard boxes was the main feature of the launching – on 7th March at Medialab-Prado, recently renovated close to the Caixaforum in the center of Madrid – of the sportwear brand Reebok’s new campaign, whose motto ‘Live with Fire’ seeks to convey the idea of sport as a way of life. The creation and assembly of the showroom is a work of the team Pulgón Design – authors of the Spanish Pavilion at the 2012 Floriade fair in the Netherlands – and is conceived as a temporary installation built with reusable elements and recyclable materials: wooden pallets, sport shoeboxes…
analyzes in each issue a theme related to a city, a country, a tendency or an
architect, with articles by leading specialists complemented by commentary on works
and projects illustrated in detail. Published bilingually, with Spanish and English
texts placed side by side.
covers current topics, taking stock of recent trends in set sections: cover story,
works and projects, art and culture, books, technique and innovation. From 2013
on, monthly and bilingual, with Spanish and English texts printed side by side.
is the third member of the AV family: a bilingual publication essentially focussed
on design projects (with special attention on competitions and construction details),
heretofore only laterally dealt with in the other two magazines.